Direct Marketing Franchising Company – Valpak® Helps Businesses, Consumers Survive Tough Economy

FranchiseWorks.com:

When Peter Janssen, owner of the computer repair and service stores BytesOnsite.com, heard about Valpak earlier this month, he was apprehensive about the direct mail brand’s effectiveness. “Who uses coupons,” he thought. To his surprise, however, thousands of people throughout the Sacramento area do — and Valpak, the most recognized direct mail brand in North America, has served as an excellent tool in driving traffic through his business’ doors. Especially with the downturn in the economy, the brand’s trademark blue envelopes have become even more ingrained in consumers’ lives.

“Valpak has been an excellent investment of my marketing dollars; I can count on at least a 250 percent return every month.” said Janssen. “The best part is, I don’t need to be told that Valpak is being delivered. My clients let me know every month. Valpak has enabled my business to grow in a poor economy, and we are now transferring other, less productive marketing dollars to Valpak.”