Baskin-Robbins Rings In The New Year By Introducing Chocolate Escape Ice Cream As First New Flavor Of 2011

Franchising.com:

Starting off the New Year with a bang, Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today introduced its newest flavor creation, Chocolate Escape ice cream. The January Flavor of the Month is a dream-come-true for chocolate and ice cream connoisseurs, with chocolate ganache cake and chocolate chunks nestled within a velvety pairing of Baskin-Robbins’ signature extra-rich, creamy chocolate and Swiss chocolate ice creams.

“Who says you can’t indulge after the New Year?” said Brian O’Mara, Baskin-Robbins Vice President of Marketing. “When crafting the first new flavor of 2011, Baskin-Robbins strove to find a unique way to marry many different layers of the ultimate comfort flavor, chocolate, and offer dessert enthusiasts a sumptuous treat that beats the post-holiday blues.”