$30bn Franchising Industry Continues To Grow In Middle East

AME Info:

The Middle East & North Africa (MENA) franchise industry is worth an estimated US$30 billion, that’s according to International Expo-Consults (IEC), organisers of the upcoming Franchising Middle East (FME) exhibition.

With approximately 70% of retail businesses in the Middle East operating as franchises, the franchising sector has boomed across the Middle East in the past 30 years. According to IEC, the Gulf countries lead the way, with American and European brands proving most popular.

The phenomenal growth of the region’s franchising sector is mirrored by the rapid expansion of the Franchising Middle East (FME) exhibition, taking place in Dubai in March. More.