Bridgestone Ties Up With Mumbai Indians As Associate Sponsor

Deccan Herald:

Tyre maker Bridgestone today said it has joined hands with Indian Premier League franchisee, Mumbai Indians as an associate sponsor for the team till 2014.

“Bridgestone India Pvt Ltd, a subsidiary of Bridgestone Corp, has signed up as the associate-sponsor of the Mumbai Indians (MI),” the company said in a statement.

The tyre maker will be associated with a cricket team, starting with the fourth edition of IPL that will commence next month. It will continue to be associated with MI will 2014, it added.