A Pizza Franchisee Explains The Secrets Behind His Success

Entrepreneur.com:

Back in 1997, Dave Gilewski began having strange encounters with breadsticks. But little did he know the cheese-covered carbs were pointing him toward his future. It happened first at the University of Wisconsin-Whitewater.

After a late-night party, a friend ordered Toppers. “The delivery guy came with 10 boxes, and there wasn’t a single pizza in the whole stack. It was just Topperstix,” Gilewski says. “I thought that was so odd, and everybody was freaking out. They seemed like addicts.”

Two years later, during an Oktoberfest celebration in La Crosse, Wis., another friend led Gilewski on an hour-long hike across town. His goal? Read it here.