‎Papa Gino’s One-Day Deal Yields 10 Percent Sales Boost

QSRweb.com:

Sister chains Papa Gino’s and D’Angelo’s recent one-day, 50-percent off online deal, facilitated through the ONOSYS Online Ordering system, boosted ticket sales by close to 10 percent and attracted more than 8,000 new online customers.

The 370 unit, New-England based pizza and sandwich chains offered customers 50-percent off their total online order. Positioned as a customer appreciation promotion, the brands advertised the one-day online offer and promo code through several distribution channels including an email announcement to an opt-in mailing list, Facebook, Twitter and coupon sharing site RetailMeNot.

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