Pizza Fusion co-founders Vaughan Lazar, CEO, and Randy Romano, president, have taken the reins in expanding the brand’s identity by launching and announcing several new company initiatives. Lazar has enlisted the expertise of restaurant-branding and social firm DigitalCoco, in order to develop a new digital brand position and increase their overall market presence. Ramano has undertaken the task of global expansion, while both founders continue to assemble a marketing and operations team.
The first digital marketing program for the brand includes Le Tour de Fusion, an interactive contest via the restaurant’s Facebook page. Le Tour de Fusion allows Facebook fans to enter to win a specialized road bike. The prize encompasses and promotes Pizza Fusion’s passion about energy awareness and the need for alternative transportation.
Participants also have the opportunity to receive daily specials and coupons for free pizza. The contest name is an ode to the 21 days of the LeTour de France, one of the most grueling races in the world. Pizza Fusion will also be promoting this alternative transportation-focused campaign via its official Twitter page and handle: @PizzaFusion.