Franchisers Try New Approach To Finding Franchisees

Denver Business Journal:

Lea Bailes, CEO of Guier Fence, set about looking for a Denver franchisee for his fencing company the traditional way: through print directories, franchise brokers and Internet franchise portals.

But he found no one he wanted.

So he started pitching stories about his company to trade publications. He used social media. And he participated in multicompany franchisee webinars. Through those means, he’s signed six franchisees nationally and developed a handful of promising Colorado leads.