Skipper Of Reno-Based Port Of Subs Chain Navigates Choppy Waters Of Down Economy

The Republic:

John Larsen’s 36-year voyage as a purveyor of submarine sandwiches has been anything but calm.

He’s faced some of the harshest seas a businessman can imagine — and took them, in character with his upbringing, head-on.

“You do whatever you got to do. I never took ‘no’ for an answer,” said Larsen, co-founder and CEO of Port of Subs, which he helped build from a small Sparks shop nearly four decades ago into 150 franchise and company-owned restaurants in Nevada and seven other states across the West.

At age 62, Larsen has passed much of the day-to-day duties of his company on to colleagues while he oversees the broader mission of growing Port of Subs… carry on reading.