Treasure Valley Gold’s Gyms Become Axiom

The Idaho Statesman:

What would Hans and Franz say?

The world’s largest chain of coed gyms — with its iconic logo of a muscle-bound bodybuilder holding a barbell — will soon disappear from the Treasure Valley.

Signs at the three Gold’s Gyms in the Valley (two in Boise, one in Meridian) will come down over the next two weeks, starting Friday. The fitness clubs are all becoming Axiom, a new name for the chain locally owned by Micron CEO Steve Appleton.

Appleton opened the first two Gold’s Gym franchises more than a decade ago. A third, on ParkCenter Boulevard in East Boise, followed in 2004. Read more.