Curves’ Franchise Celebrates ‘Strong Women And Military Families’

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Curves has announced that owners, staff and members worldwide celebrated the third annual ‘Not for Sissies Day’, the third Tuesday in September, by donning camo prints and performing feats of strength and courage in their communities. Moreover, Curves International also announced that 539 of its independently owned and operated clubs are enrolled in the IHRSA Joining Forces Network, an affiliation of health clubs offering free memberships to the immediate family members of actively deployed Reservists and National Guard members throughout the U.S.

Curves co-founder Diane Heavi said, “Our company mission is ‘strengthening women’. And it’s not just about strengthening their bodies, but also their spirits and their families. Curves’ ‘Not for Sissies Day’ and the Joining Forces program allow us to do all three simultaneously. Plus, it’s a lot of fun and a day that everyone looks forward to all year.”