Boston Pizza Drafts Smaller Stores For Smaller Markets

Canadian Cattlemen:

One of Canada’s biggest casual restaurant brands is warming up expansion plans for smaller cities and rural communities with the launch of a smaller-store prototype.

Boston Pizza International‘s new smaller-scale store design, at about 4,100 square feet, is expected to make it “more affordable than ever to own a Boston Pizza franchise,” the company said in a statement Thursday.

The new store template is an opportunity “perfect for markets that were previously challenging due to market size or real estate availability,” said Ken Otto, the Toronto-based chain’s chief operating officer.