Alison Muzal knew several months ahead of time that she was going to lose her job at in the information Relevant Products/Services technology division of a big corporation. So she began looking into the idea of running her own company. She had an accounting degree and an MBA, and had more than 20 years of experience in bookkeeping and accounting. So it made sense to her to go in a field she was familiar with. She decided to buy a BookKeeping Express Franchise. She opened it last October.
Many entrepreneurs choose to open a franchise because it comes with an established business model. A franchise that has been around for a while already has name recognition. And if the corporation owning the franchise is well-run, it will provide support and assistance to franchisees.