Why I’m Buying McDonald’s Now

Seeking Alpha:

My latest stock purchase was McDonald’s (MCD).

It’s a new position for me, and I put some of the money I made from Harleysville Group’s (HGIC) buyout towards this position, and may grow it over time with later investments as I do for several of my existing positions (particularly if the price dips).

I’ve been watching MCD for a while, but have had some reservations regarding the ethics of the business and the fact that the stock price is at an all time high. However, I decided I wanted another fairly dependable consumer pick to add to my portfolio to complement my energy, health care, and financial holdings, and I feel that the valuation with a P/E of 18 is reasonable considering how the business works and how it compares to its competitors.

Carry on reading this post.