Chained To The Road

Wall Street Journal:

A lot of franchise buyers are looking to get into the driver’s seat. Literally.

Over the past several years, there’s been a rising interest in mobile franchises, whose owners work out of a van, truck or trailer, driving around their territories to meet customers in their homes or elsewhere.

These businesses—which offer everything from flavored ices to drug testing—have a simple appeal to buyers: low start-up costs. With financing tight these days, potential owners are eager to save on leasing and building out real estate. Read more.