Brand Campa Cola Bubbles In North

Hindu Business Line:

Writer Salman Rushdie dismissed it as a “disgusting local imitation”. But brand Campa Cola still thrives in the rural northern hinterlands, kept alive by franchisees.

Campa Cola was created by the Sardar Mohan Singh-founded Pure Drinks Group in the late 1970s when the MNC cola brand was forced to exit the country. For 20 years it ruled the Indian cola market, but soon after liberalisation it vanished from the shelves.

Even as the current owners of the brand, the grandsons of Sardar Mohan Singh, are said to have appointed consultants to value the Campa brand and assess the future course, the franchisees have kept the fizz going — also attempting a bubbly comeback over Facebook.