Belvoir, which yesterday announced its intention to float on AIM within the next month, is now embarked on a busy series of roadshows to entice investors to support what will be the only publicly listed lettings company.
Between 20 and 40 roadshows are to be held, from London to Edinburgh.
The firm hopes to raise between Â£6m and Â£8m, of which Â£3m would immediately go into expansion.
A key attraction to investors â€“ who could include the firmâ€™s own franchisees â€“ is the plan to deliver regular and â€˜significantâ€™ dividends.
Belvoir intends to expand its current network of 142 franchised branches to 200. However, with 361 territories still free, eventual growth could be far greater. The existing franchisees manage over 20,000 properties between them.