Friendly’s, Burger King Test Out Combining Shops

Boston Globe:

It’s a marriage that fast-foodies have only dreamed of: Fribble meets Whopper.

Friendly’s Ice Cream has teamed up with Burger King to feature both chains’ offerings under one roof at a new location in New Jersey.

“Friendly’s Scoop’’ is the first co-branded shop tested by the Wilbraham company and executives hope the concept will help it grow. Friendly’s expects to open up to 10 more of the smaller hybrid shops over the next year, including in Massachusetts.

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