Franchisees of Planet Fitness announced it has formed an independent association. Meanwhile, Planet Fitness corporate headquarters says it will form a second franchisee association.
The Planet Fitness Independent Franchisee Association (PFIFA) was created after a group of franchisees representing 80 clubs met on Jan. 19 in New York, according to Martin Sinozich, a Planet Fitness franchisee and an interim board member of the association.
The immediate goals of the PFIFA are to complete a membership drive, finalize the association’s website and communication portal, and elect a board of directors. The PFIFA has emphasized five areas to help its franchisees: benchmarking (sharing information and ways to increase profitability), business best practices, marketing, products and services and real estate, Sinozich says.
Planet Fitness Franchisees Form Independent Association
February 7, 2012 by Cris | 0 Comments
In Franchisees, Franchises, Franchising in USA and/or Canada, News
No comments yet.