Chiliâ€™s Grill & Bar is continuing to make mobile bar codes a core part of its marketing strategy by placing them on menus to advertise new products.
The QR codes are being used at more than 800 corporate-owned restaurants in the United States. In addition to the new menu, Chiliâ€™s is also experimenting with mobile bar codes on childrenâ€™s menus.
â€œChiliâ€™s is currently using QR codes in a variety of areas throughout the business,â€ said Julie Flowers, spokeswoman for Chiliâ€™s, Dallas. More.