A new kind of bar is hitting malls across America. You are not likely to find your favorite cocktail there or a potential mate, what you will find at this bar is an array of hair removal and beauty services, which are part of an estimated $1 billion industry. In this edition of American Franchise Spotlight, we go inside s.h.a.p.e.s Brow Bar to find out what it takes to run a beauty business.
Reema Khan, s.h.a.p.e.s’ founder and CEO, opened her first beauty salon in 2003. Inspired by the women who would drive from the suburbs to the North Side of Chicago to have their eyebrows threaded at her salon, Khan, a licensed cosmetologist, said she decided to open her first s.h.a.p.e.s Brow Bar at a local mall.