During Wendyâ€™s fourth-quarter earnings conference call last month, chief executive Emil Brolick launched into his address to investors with a dramatic curtain raiser emphasizing the scope of the changes taking place at the 43-year-old quick-service chain.
â€œThe next three years are going to be the most intense period of change in the history of the Wendyâ€™s brand,â€ Brolick said. â€œIt will also be the three most intense years of capital investment in Wendyâ€™s history as we implement many strategic initiatives.â€
After dissolving a three-year-long union with Arbyâ€™s Restaurant Group last summer, executives of The Wendyâ€™s Co., in a bid to compete more effectively in the bruising quick-service arena, made the decision to ratchet up the chainâ€™s ongoing revitalization program. Read more.