Pancheros Mexican Grill is out to save Bob. Once one of the most common names in the country, â€œBobâ€ has been decreasing in popularity since the 1970s.
In honor of Bob the Toolâ€”the mixing mechanism that blends ingredients together before they are wrapped into a tortillaâ€”and his fourth anniversary, Pancheros is launching a â€œSave Bobsâ€ campaign to save the once-prevalent name.
As part of the social media campaign, fans can visit the company Facebook page through May 15 for a chance to win a $5,000 prize. Fans just choose one of their Facebook friends named Bob to save.