Glen Bell didnâ€™t frame the first dollar he made selling a taco. When his dream to bring great Mexican food to mainstream America became a reality, it wasnâ€™t the first sale that he would remember for the rest of his life; it was the first customer. â€œHe was dressed in a suit,â€ remembered Glen, â€œand as he bit into the tacoâ€¦ the juice dripped onto his tie. I thought, â€˜uh oh, weâ€™ve lost this one.â€™ But he came back and said â€˜That was good. Gimme another.â€
In the years following that first taco, Glen remained deeply focused on the customer. He spent his entire life looking for ways to make a customerâ€™s experience betterâ€”and he succeeded. Thatâ€™s Glenâ€™s legacy.