Baristas Coffee Company, Inc. announced that its second location in Missoula, Montana, located at 1515 Dearborn, opened for business at 5:00am on April 13, 2012. The opening is in time for the Helena Bighorns AWHL Championship Game #1 held across the street.
The location in the parking lot between the Lucky Strike Casino, the Missoula County Fairgrounds and the Glacier Ice Rink, home of the Missoula Maulers, a USA Hockey sanctioned hockey team, is now open. This highly desirable location has undergone a complete remodel and upgrade so as to represent the Baristas brand.
Barry Henthorn CEO stated, “This location has had very enthusiastic response and is very well situated in order to complement our other location in Montana that opened weeks ago in the Parking lot of Montana Harley Davidson. The relationship with The Lucky Strike Casino allows for many synergistic cross promotional opportunities. In addition, the tie in potential with the Maulers is a natural fit. Having the second location also enhances our logistics, helps with staffing, and reduces our cost of goods sold.”