Ben & Jerry’s will open its flagship store in Tokyo on April 14, on Omotesando Boulevard. The location will feature a 1960s-era design theme with a tech cafÃ© feel.
Ben & Jerry’s selected Tesser, a San Francisco-based branding company, to create the store design. Tesser designed the company’s flagship store in Burlington, Vt., and was hired to recreate that success in Tokyo.
“It was like making a great flavor that’s perfectly balanced,” said Ellen Kresky, director of creativity at Ben & Jerry’s, “Tesser was able to fold Ben & Jerry’s history into contemporary culture to bring the Ben & Jerry’s vibe alive.”
Tesser’s biggest challenge in designing the first Ben & Jerry’s location in Japan was to build a brand presence in a visually stimulating city. The flagship store has a street-facing entrance framed by Tokyo’s premiere shopping mall, Omotesando Hills, by architect Tadao Ando.