Bob Watson has his eyes on New Jersey.
And why not? Watson, the chief executive officer of 5 & Diner, a restaurant company, sees the Garden State as ground zero for diners, and diners are what his company is all about.
â€œI know youâ€™re crowded there,â€ Watson said. â€œYou go to Red Bank, you can hit a diner in 10 miles in any direction… But the fact of the matter is, we think our diners are a little bit different in that we think theyâ€™re kind of cool.â€
So different that Watson hopes to open up 30 franchised diners, which in the 5 & Diner model are vintage 1950s retro, over the next five years around New Jersey, in areas such as Toms River, Freehold, Edison and Somerville. The family restaurants donâ€™t serve alcohol. Read more.