Having already exceeded 2012 franchise growth expectations with its new self-serve frozen yogurt operating model, TCBY is now focusing on key markets across the U.S. for continued growth and the Dallas/Ft. Worth area is first on the list.
“It’s such a refreshing time to be part of TCBY,” said Tim Casey, CEO of TCBY. “We have been hard charging, but thoughtful in our growth, product development, marketing and franchise support in the last eighteen months and have garnered the type of momentum this brand deserves.”
TCBY is looking to grow in the Dallas/Ft. Worth market by 20 stores in the next three to five years. TCBY has already opened six new self-serve stores in the area and has an additional three stores in development.
TCBY signed an area director agreement with Lone Star Restaurants in 2010 to grow in Dallas, and the new stores that have opened boast some of the strongest unit performance in the company’s system.