Burger 21Â®, a new fast casual concept founded by the owners of The Melting Pot Restaurants, Inc., announced today that it plans to target several key territories of Atlanta, including the Cumberland Mall area in Cobb County and the Perimeter Mall area in DeKalb County, for expansion opportunities. Earlier this summer, the concept signed its first Atlanta franchise agreement to open two Burger 21 locations in the North Alpharetta and Buford/Mall of Georgia areas beginning next year. Over time, the company envisions the Greater Metro Atlanta area as potentially supporting approximately 20 to 25 locations.
“We continue to see increasing demand in Atlanta and throughout the U.S. for the ‘better burger’ experience,” said Mark Johnston, Burger 21 president and chief concept officer and president of Front Burner Brands, management company for Burger 21. “We look forward to bringing our extensive menu, which includes 21 beef and non-beef burger options, to Gwinnett and North Fulton residents next year, as well as opening additional locations in communities throughout the Atlanta area over the next several years.”