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Those who think that business writing and creative writing are the same thing, are sorely mistaken. There is a clear difference between business writing (attempting to make an audience aware of and potentially purchase your product), and writing creatively (for the benefit of someone’s imagination or enjoyment). While there are pieces of creative writing that may mimic business styles, rarely will you see an example of business writing that imitates creative styles so it’s important to know the differences. Perhaps a more drastic comparison cannot be made than one between business writing and creative writing.
There’s always a buzz around installing a new piece of equipment at work. Whether it is a $100 coffee maker in the break room or a $100,000 assembly machine on the factory floor, people get excited. And while both should hopefully make a positive difference, it is only the larger piece that can decipher whether your business succeeds or fails.
A website is one of the most powerful marketing tools available to a small business. It increases a small business’ visibility, their ability to discover leads, and to convert those leads into sales. However, the success of a website depends on much more than aesthetic appeal. It also must be functional, accessible, user-friendly, and reliable. There are several essential components that must be included in order to maximize a website’s success.
It is about that time of year again - orange and black in every store window, the fragrant aroma of cinnamon sticks and apple cider in the air, and a Halloween Store in every city - maybe more than one. Have you ever wondered about these great big giant stores that pop up out of nowhere, last for 2 months and then close back up almost over night? Well we did a little research and discovered how they operate. While it may be too late for this year, you might want to think about opening one for next year.
Whether you are a major department store selling designer goods or a local farmer selling your harvest at a local farmers market, accepting credit cards and processing wireless payments has never been easier. Services such as Apple Pay, Android Pay and Google Wallet ensure that this process doesn’t take longer than a couple of seconds. But how does this technology actually work and is it safe for you and your customers?
Social media has been great for businesses—but it can also be a scary place. Nowadays, all it takes is one angry customer to quickly share their displeasure across the social networks to put a hurt on your business. The idea of a customer complaint going viral and spreading around the web is the stuff of nightmares for many businesses. But smart businesses know that they still can control the situation by practicing good reputation management. So how do you go about doing this for your business?
This is a guest post from Mason Bruce. He started his culinary adventure a couple of years ago and he tells us, “Despite the hard work and long hours, I am so glad I took the leap into opening my own restaurant.” Here are Mason’s tips for you to help you get your own restaurant business started.
A field that has been progressing for quite some time is laser engraving. In fact, manufacturers of laser machines have seen increased interest and year over year sales growth in their machines and say the industry continues to grow at a rapid pace. What Is Laser Engraving? Laser engraving is cutting and/or etching into different product types including rubber, wood, metal, glass and mirror. Different engraving types require different types of equipment so it is important to do a bit of homework before you rush out and buy a machine. With the sophisticated engraving equipment offered for sale today, your business is only limited by your imagination.
For those of you looking to begin investing in the stock market, here is an interesting article. Should you take the leap, you should know there are a few things to consider before you begin investing. The following article offers some tips and tricks to help you get started on the right foot:
Business contracts are a very important part of doing any kind of business. It is critical that you make sure your contracts are done correctly by a professional, that they are signed and legally binding and that you are fully aware of the obligations and implications of the agreement you are entering into. Here are a number of reasons why you need a good lawyer on your side when you are entering into a contract: